The winning formula: How Party Symbols and Mottos Deliver Election Success

Did you you know that the motto and emblem of a political party play a pivotal role in securing victory during an election?

I this article I  will be highlighting on some political parties and candidates that their motto and symbol contributed to their success in elections.

 The Convention People's Party (CPP), under the leadership of Dr. Kwame Nkrumah, emerged victorious in the 1951, 1954, and 1956 elections, largely due to the significance of the party's motto and symbol. 

The party's emblem, a cock, symbolized the call to awaken from passivity, signifying the need for Gold Coasters to rise up and strive for self-governance. Moreover, the party's motto, "self-government now,"resonated with the populace, drawing attention to their radical stance on independence. This stance positioned them favorably against their rivals, such as the U.G.C.C, whose motto advocated for self-government within a limited timeframe.

Furthermore, in the 1956 election, Nkrumah's ability to defeat the National Liberation Movement (NLM) can be attributed to the impactful motto of the movement, "Yate Yen Ho"translating to "we have separated ourselves."Nkrumah skillfully utilized this motto to campaign against the traditionalist orientation of the NLM, highlighting that a vote for them would not lead to advocacy for self-governance.

Fast forward to 1979, the People's National Party (PNP) which is now People's National Congress(PNC) leveraged the power of their motto and symbol to achieve success in the election. Dr. Hilla Liman's party adopted the motto "PNP Pass All"alongside the symbol of a coconut  tree. 

Through strategic propaganda, they conveyed the message that their governance would benefit all, drawing parallels between the benefits of their symbol, the palm nut, and the inclusive prosperity they aimed to deliver.